In the first month after reopening its sales offices around the region, Bellway Yorkshire saw sales figures leap by 25 per cent on its monthly pre-lockdown average.
Bellway’s new homes in North Yorkshire proved to be the most popular in the region, with sales up by 75 per cent in the month since reopening.
Melanie Smith, Bellway Yorkshire’s sales director, said: “Since re-opening we have noticed that interest from buyers has surpassed the levels seen by our sales teams before lockdown; and the sales figures really do reflect this. We feel this has a lot to do with people having more time to shop around for the right property during lockdown, and being able to narrow down exactly what it is they’re looking for in their next home.”
“There is a great selection of house types available across the region, many of which have home offices and large gardens, making them ideal for spending all that extra time at home – both for work and leisure.”
Bellway’s upsurge in sales continues the trend seen at the beginning of the year, when the new build market saw the strongest start to a new calendar year since 2016. The rise in demand for new build homes is thought to be partially due to first time buyers wanting to utilise the Help to Buy scheme before it is withdrawn.
In addition, home builders are able to provide more information online, including virtual tours, which came into their own when physical viewings were impossible. Customers are able to make more informed decisions ahead of booking an appointment with sales advisors.
Following the stamp duty holiday announced by Rishi Sunak earlier this month, Melanie feels these impressive post-lockdown sales could well be dwarfed by what is to come.
“The dropping of stamp duty for the next nine months on homes priced at less than £500,000 will have a huge impact on the new housing market,” said Melanie. “It’ll save buyers up to £15,000 – a significant saving that could well be the difference between whether people buy or not.”